Saturday, July 19, 2008

Vortex and Siente in context

Photo by Nathan Craig. Here at a Mira Flores branch of the chi-chi Peruvian market Plaza Vea, hybridity is manifest through commodity. Rows of Vortex and Sentiente, two energy drinks whose featured stimulants are Andean plants, can be seen on sale. Vortex is made with Coca while Sentiente is made with maca.









Maca is a highland plant that is supposed to be good for the kidneys and is said to improve male sexual potentency.
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Sold in major supermarket chain, Vortex coca energy drink: identity, comodity, and hybridity.
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